Focus
Faster paths to products & quotes
Reducing friction between customer questions and quote requests through clearer navigation and better content organization.
The problem
Shanley Pump & Equipment is a leading supplier of specialty pumps, pump parts, and engineered pumping solutions for industrial applications. Over time, the website had become difficult to navigate, was not fully optimized for mobile devices, and made it challenging for customers to quickly locate products, technical information, and support resources. The company needed a modern website that better reflected its expertise while improving the customer experience.
The approach
The website was redesigned with a focus on product discovery, usability, and search visibility. Navigation was reorganized to help visitors quickly find pump lines, replacement parts, repair services, and application-specific solutions. Content throughout the site was updated and expanded to better communicate Shanley's capabilities, while SEO best practices were implemented to improve search performance and support long-term growth.
The outcome
The redesigned website provides a cleaner and more intuitive experience for customers seeking pumps, parts, repair services, and technical support. Improved navigation, updated content, and a mobile-friendly design make it easier for visitors to find the information they need while reinforcing Shanley's reputation as a trusted supplier of industrial pumping solutions.
- Modern responsive design across all devices
- Improved organization of products, parts, and services
- Easier access to technical resources and support information
- Enhanced SEO foundation for organic search growth
- Stronger representation of Shanley's industry expertise